Saint James School of Medicine Introduces New Logo, Website and Branding Campaign For Premium School in Anguilla

  Saint James School of Medicine, a top Caribbean medical school based on the island of Anguilla in the Lesser Antilles, has introduced a new brand and website to match the needs of the students seeking a quality medical education in the Caribbean.  A contemporary update to the institution’s logo is complemented by a central branding message that spotlights the positive experiences of Saint James School of Medicine-Anguilla’s students and faculty. The new campaign has helped boost enrolment, and this week Anguilla’s school welcomes its largest summer intake with 47 bright young students from the U.S. and Canada entering their first session bringing the grand total of students in the Anguilla school to well over 300. “We wanted to present a fresh, authentic brand that exemplified our vision of optimism, quality and professionalism for our school in Anguilla, which we consider our premium school,” says Dr. Kallol Guha, President of Saint James School of Medicine. The logo, brand elements and website created by TimeZoneOne’s international advertising and design team, brings the personal story of students and faculty center stage, using first-hand experiences that illustrate why the Anguilla school is a top choice for U.S. and Canadian students seeking a quality, affordable medical education in the Caribbean, and the opportunity to participate in clinical rotations in U.S. hospitals. The new Anguilla logo respects the heritage and history of the school’s brand, utilizing elements familiar to past and present students. It is a modern design highlighted by blue and golden yellow colors that evoke the premium nature of the school, complemented by gold – signifying success, achievement and triumph. The included caduceus symbol (intertwining snakes) visually ties the school with medical education. The new website refreshes and modernizes the online experience delivered to new and current students.  The site is more engaging, using large images and inspirational quotes from current and past students, complemented by easy-to-use navigation and snapshot visuals of what the school offers for academic and student life.  The resulting interactivity has positively impacted recruitment efforts which are personally supported by the school’s expert enrollment team. This rebranding strategically comes side by side with the opening of a brand new third school of Saint James school of Medicine in addition to the current one in Anguilla and the flagship school in Bonaire. The newest school is located on St. Vincent, the largest of the group of islands that make up the St. Vincent and the Grenadines. This school, that opens its doors in May of 2014, offers the same format of medical education with the Basic Sciences in the Caribbean school and the clinical sciences in affiliated US hospitals. “At Saint James School of Medicine, we believe that a medical career should be achievable for everybody with the commitment and ability to succeed,” adds Dr. Guha. Since 2000, the accredited international group of medical schools has offered a strong medical degree program led by highly experienced medical educators and physicians from universities and colleges in the United States and Europe. For information on enrollment and tuition, visit www.sjsm.org or call 800-542-1553.